Building a New Economic Engine for Music

Finding Rhythm in a Fast World Okay, I’ve set a goal: writing a weekly newsletter. Why? Because something is comforting about routine, right? (Or is that just me?) Every Tuesday, I want to create a little moment for you—a moment where you know you can expect something from

Every time we talk to musicians about Sleeve, there’s always that one thing that hits home for them.

...is chasing success in the music industry kind of like buying a lottery ticket?

...many of the listeners I meet and interview have lost their "third places."

Honestly, this whole startup journey feels like that moment right before the drop in a song—you crave the release, but the tension? That’s where the magic is.

A soggy journey had me thinking about the grit it takes to keep going as an artist. Especially those in what we call the “Creator Class”—musicians braving their own metaphorical storms every single day in the music industry.