Inside Sleeve - Between Concerts
There's still nothing like the thrill of watching artists connect behind the scenes on Sleeve.
Today, the duo Dybfølt joined us and dropped their very first post. They gave me the green light to share it with you:
There’s almost no better feeling than when musicians and the audience are dissolved together in the music. The way everyone starts to breathe in sync, holding their breath in the quiet moments—that’s what we live and breathe for; that feeling of being part of something greater.
You couldn’t be further from that feeling than when you pour your heart into a newsfeed full of indifference and division, or the hollow sense of putting months of hard work on streaming services, only to see it reduced to numbers and worthlessness.
This platform represents hope for a more meaningful way to share everything that happens between concerts, and we’re thrilled to be part of the journey.
With heartfelt regards, Mathæus and Kirstine

Tuesday Trends - Don’t Hate the Player
Lily Allen just shared that she’s making more on OnlyFans—$10 a month from just a thousand subscribers—than she is with 7.5 million listeners on Spotify. It’s absurd, right? Imagine if she could make that kind of money through something actually connected to her music.

Random Reflections
I recently went to a music conference called Besat af Musik, where artist Greta and her mixer/producer Søren Buhl walked us through the journey of a track—from rough sketch to final mix. It was so inspiring that I wish more artists would share this side of their process. Here are a couple of quotes that stuck with me:
The sound of the snare drum, it’s almost intentionally a bit lacking—because real greatness in music asks listeners to meet it halfway. You know that feeling when you play a song for friends, and suddenly it falls flat? The first time, you brought so much to it. That’s how it should feel, like a quirky little drummer in the background making the rest of the sound grow.
–Søren
Contrast is everything. Something silly can be beautiful, and something beautiful can feel silly. You should never use effects to hide or out of vanity; they’re there to amplify the feeling.
–Greta

Stay tuned,
Anna