MIDiA’s 2025 Predictions: A Must-Read for Music and Media Insiders
The year-end countdown is on, and so are the floodgates of predictions for 2025. But let’s cut through the noise—MIDiA, the most trusted name in global music analytics, just dropped what might be the report of the season.
At their recent forecast seminar, Senior Analyst Tatiana Cirisano highlighted four transformative trends. Here’s a glimpse into two that could reshape the industry:
1. The Rise of Non-DSP Artists
Streaming platforms aren’t built for meaningful fan engagement, and creators are taking note. Increasingly, artists are shifting their focus to social platforms—not just to reach fans but to release their music and build careers. This shift reflects a growing frustration with streaming services, which prioritize scale over connection.
2. Segmentation in Music Platforms
Unlike film or video, where platforms are segmented by content type and audience (think Netflix vs. TikTok), music platforms lump everything together. While this has boosted consumption, it neglects listener diversity. With subscription growth flattening, expect new platforms to cater to superfans and niche audiences, transforming how we consume and support music.
To explore all four trends and their implications, check out the full report here or watch the seminar replay.
Let us know what you think—what's next in 2025?
Stay tuned,
Anna
