Give every artist a real home.

The label challenge

Supporting artists today usually means juggling tools that were never designed to work together. Multiple sites to keep updated, mailing lists spread across tools, releases scattered across platforms, constant “is this the right link?” messages, and no shared source of truth.

Multiply that by every artist on your roster and the problem compounds fast. A ten-artist label might be managing ten websites across two or three different builders, half a dozen mailing list accounts, social credentials in a shared doc, and release assets scattered across Dropbox, Google Drive, and email threads.

The result: more admin, more errors, and less time spent on the work that actually moves an artist forward. Your team spends hours on logistics that should take minutes.

What Sleeve changes

• One canonical site per artist ... each artist gets their own page with a custom domain, their own design, and their own URL. It’s their home on the internet, not a sub-page on the label’s website.
• Built-in email and updates ... no syncing between platforms. Fans subscribe directly from the artist’s page. Newsletters go out from the same place. No importing CSV files, no third-party integrations to maintain.
• Releases, posts, and extras in one place ... upload music with artwork, credits, and streaming links. Publish posts, share updates, and keep the artist’s page fresh without touching a CMS.
• Clean permissions ... the artist stays in control of their page while label team members can upload releases, draft newsletters, and manage content. No shared passwords, no “who has the login?” messages.
• No plugins. No duct tape. Everything works together because it was built to work together. No Zapier automations to break, no webhooks to debug, no integrations to babysit.

Centralized management

Sleeve gives labels a single place to manage their entire roster. From one dashboard, you can see every artist’s page, check on recent releases, review subscriber counts, and draft updates. No more logging into ten different platforms to get a picture of what’s happening across your artists.

When you upload a release for an artist, it shows up on their page with a built-in audio player. When you send a newsletter, it goes to their subscribers. When you update their bio or add tour dates, it’s live immediately. One source of truth for everything.

How labels use Sleeve

Onboarding a new artist. Set up their page, connect a custom domain, upload their catalog, and hand them the keys. The artist sees a finished home from day one... not a blank template and a list of setup steps.

Coordinating a release. Upload the album, add artwork and credits, draft the announcement email, and schedule everything to go live together. The artist reviews and publishes when they’re ready. No back-and-forth across email threads about which version is final.

Keeping bios current. Update an artist’s bio, press quotes, photos, or links in one place. No more “can you update the website too?” messages. It’s already done because the website is the source of truth.

Growing the audience. Every artist page collects email subscribers automatically. Over time, each artist builds a direct relationship with their fans... an asset that belongs to the artist and the label, not to a social platform that could change its algorithm tomorrow.

Team permissions

Not everyone needs the same level of access. Sleeve’s permission system lets you decide who can do what. A label manager might have full access across the roster. A publicist might only need to update bios and press materials. An artist keeps control over publishing... nothing goes live without their say-so.

Clean boundaries mean fewer mistakes and less friction. Everyone knows what they can touch and what they can’t.

Pricing

Pricing is per artist, not per label. Artists can start free with their page, custom domain, releases, and email... up to 250 subscribers, no credit card required. Paid plans start at $16/month or $156/year ($13/month, billed annually) and scale with the artist’s audience. 0% platform fee on sales.

That means you can onboard a new artist for free and only upgrade their plan when they need it. No big upfront commitment, no label-wide licensing fee.

Managing multiple artists? Reach out and we’ll help you get set up.