Apple Music wanted to feature her. She needed an EPK, fast.
Apple Music wanted to feature Johanna Sulkunen. That is the kind of moment you do not get to reschedule. She needed a press kit, and she needed it right away. She built hers on Sleeve and sent it straight to Apple Music.
The moment
Opportunities like this arrive with no warning and a short window. Someone on the other side needs your story, your music, and a way to reach you... all in one place, all correct, all right now. The artists who move first are the ones who already have that link ready to send.
Johanna did not have a press kit sitting in a drawer. She built one on Sleeve, reviewed it, and sent it. No designer in the loop, no scramble to update a PDF, no gap between the ask and the answer.
A real one
Johanna Sulkunen built hers and sent it straight to Apple Music. This is the actual page, live right now.
Why it worked
The feature was the lucky part. Being ready for it was not. Three things made the difference.
The EPK was ready in minutes
No designer, no PDF template, no waiting. She drafted a full press kit from what was already online... bio, one-sheet, press, releases, contact... then edited it and published.
It was always current
A press kit that updates when the music does. Nothing to re-export, re-attach, or re-send. The link she gave Apple Music kept itself fresh.
It lived on her own page
Not a static file rotting in a Google Drive. Not a link-in-bio pretending to be a press kit. Her EPK sits on her own domain, under her name, next to her music.
Have your EPK ready before you need it.
Paste your links and Sleeve drafts a full press kit from what is already online. Review it, publish it, and you have a link ready for the next booker, journalist, or label that asks. Free to start.
No credit card required. Free to start, always.
Last updated: July 6, 2026