Your EPK and your About page are not the same page.
One is for the person deciding whether to book you. The other is for the person deciding whether to keep listening. They want different things, and a single bio copied into both places serves neither.
Two readers, two jobs
A booker or a journalist opens your press kit with one question: can I work with this act, and who do I email. A fan opens your About page with a different one: who is this, and why do I care.
| EPK | About page | |
|---|---|---|
| Who reads it | Bookers, journalists, labels, festival programmers | Fans, curious listeners |
| What they are asking | Can I book, cover, or sign this act? | Who are you, and why should I care? |
| Voice | Third person. Written about you. | First person. You, talking. |
| What makes it good | Proof. Every claim checks out. | Honesty. Nothing needs proof. |
| How long | Readable in a minute. | As long as you want. |
| Where it lives on Sleeve | Your EPK page | Your About page |
What goes on an EPK
In the order a booker reads it.
- 1.One line and “for fans of.” Who you are in twenty words, and two or three artists your listeners also play. This is the part that gets read every time.
- 2.The one-sheet. Two or three sentences a booker can scan in ten seconds. What you sound like, what you have done, why now.
- 3.What is out now. The current or upcoming release: format, date, label if there is one.
- 4.Proof. Press quotes with the outlet named. Festivals, awards, notable collaborations. Numbers only when they come from the platform that measures them, with the date.
- 5.The story. Three to five hundred words in third person, with an arc and a “what’s next.” The one section that reads like writing rather than a list.
- 6.Assets. Three to five press photos at full resolution, two or three videos, a track or two, your logo. A stage plot and tech rider if you have them.
- 7.Live. Upcoming dates, or where to find them.
- 8.Contact. Booking, management, press. A name, an email, a role. This is the line the whole page exists to deliver.
Leave off anything in first person, and anything a booker does not need to make a decision.
What goes on your About page
In the order a fan reads it. Written by you, as you.
- 1.Who you are beyond the music. The opener. What someone should know about you that the songs don’t say.
- 2.How it started. The real version, one memory, not the version from the bio.
- 3.Where you are from and what else is in your life. Place, people, the rest of your world.
- 4.What you are making now and why it matters to you. The same release the EPK lists, told from the inside.
- 5.What you want it to do for someone. What you hope a listener takes away.
- 6.Who you listen to, if you feel like saying. Show it, don’t list it.
- 7.A photo that is not the press photo.
Leave off press quotes, streaming numbers, festival lists, and contact blocks. They belong on the EPK, and on an About page they read like a resume taped to a letter.
Why one bio can’t do both
Most artists have one bio. It was written for a festival application or a label submission, so it is in third person and it leads with credentials. Then it gets pasted onto the About page, where a fan reads “she has shared stages with” about a person they hoped would talk to them.
The fix is not a better bio. It is two pieces of writing that share the same facts and none of the same sentences.
On the EPK
“Mara Ellis is a Vermont songwriter whose second record, Half Light, was produced by Dan Auerbach and named a Best of 2025 pick by Seven Days. She has opened for Bonnie Raitt and Grace Potter and headlines Higher Ground in November. For fans of Brandi Carlile and Adrianne Lenker.”
On the About page
“I wrote most of Half Light in a rented room above a hardware store in Montpelier, in the winter my dad was sick. I did not mean for it to be a record about that. It became one anyway. If you have been through a winter like that, this one is for you.”
Same person, same record. Different reader, so different page.
The mistakes we see most
- Press quotes on the About page. They are proof, and fans did not ask for proof.
- First person on the EPK. A booker forwarding “I have played over 200 shows” to a promoter has to rewrite it first.
- A contact email on the About page and none on the EPK. Backwards.
- Numbers with no source. “Millions of streams” without a platform and a date reads as a guess, because it usually is.
- One photo doing every job. The press photo is for print. The About page can have the one from the van.
- Letting the About page go stale. “New album coming soon” three years later tells a fan more than you intended.
How Sleeve handles it
Every Sleeve site has both pages. Your EPK lives at its own address on your site, built for sending to bookers and press. Your About page is part of the site fans see.
The EPK builder drafts the press kit from your existing links: your website, Bandcamp, Spotify, Instagram, YouTube. It writes in third person, pulls press quotes and achievements it can trace to a source, and leaves gaps where it cannot find something rather than filling them in. You review every line before it is public.
Sleeve drafts a first About page from the same links, so the page is never blank on day one. Treat that draft as a starting point. The version fans read should be yours, in your voice, and the sooner you replace the draft with it the better the page works.
Read more about the EPK builder.
FAQs
Common questions
You can, but it will read like a press release to the people who came to hear from you. Keep the facts and rewrite it in first person, or write the About page fresh and let the EPK keep the credentials.
Rarely, and there is no harm if they do. The EPK page is public so a booker can open it from a link. It just isn't the page you send fans to.
Then the EPK is shorter, and that is fine. A clear one-liner, a real release, a good photo and a working contact email is a complete press kit. Do not fill the gap with claims that can't be checked.
As long as it stays interesting. Two hundred words that sound like you beat a thousand that sound like a bio.
Yes. "We" is still a voice. Third person is for people writing about you, and on your own site that reads as strange.
Keep reading
Two pages. One place to put them.
Free to start. Your EPK, your About page, your releases and your fans, on a site you own.
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