Share your release before it’s public.

Why you’d keep a release private

There’s a phase before announcement that most platforms don’t support well. Pre-release reviews require the real recording, not an MP3 in an email. Premieres require exclusivity for a window. Label and sync vetting happens before anything goes public. Trusted ears give feedback before you commit. Coordinated drops need alignment across teams before the moment.

That’s the work that happens before the announcement. Sleeve gives you a way to manage it without routing your release through someone else’s system.

How it works

Toggle a release off your public page and EPK. It disappears from discovery, your feed, everywhere public. You still hold a direct link that works for anyone you send it to. Flip it public when ready... same URL, now live.

No new upload. No reformatting. No broken link when you go public. The release was on your page the whole time. You just decided when the door opened.

See the step-by-step guide

Two independent switches

Show on your page. Show on your EPK. These are separate controls. Keep a deep cut off the press kit but live for fans. Hide a release from both while it’s unfinished. Run a soft drop to fans before the press announcement. The two toggles are independent so you can be precise about who sees what, and where.

What this isn’t

It’s a private link, not a locked vault. Anyone with the link can open it. There’s no password, no expiration, no per-person tracking. For reviews, premieres, and vetting, that’s the point: frictionless for the person you trust. They get the release the same way a fan will when it goes public... just earlier.

vs the usual workarounds

No private upload sitting on rented land somewhere. No folder of MP3s attached to an email. No “advance” sent through a promo service that owns the relationship and the data. It lives on your page, on your domain. The journalist who hears it early is on your page. The label that vets it is on your page. When it goes live, they’re already there.