Product updates, releases, and notes on building a direct-to-fan home for musicians.
Every artist who has moved platforms knows the afternoon. Download each release one at a time. Re-upload it. Re-type the tracklist. Hunt for the artwork at the right size. Hope you remembered the barcode. Then realise the mailing list is a separate export you haven't started. We...
Read moreYour site can hold more, travel further, and the top of it can move. Three new things, all about making your site do more of the work. Pages Pages are for the parts of your site that aren't music... a press kit, an FAQ, a run of tour dates, a note on how to book you. A page is a...
Read moreAlready have fans on a mailing list? Move them in seconds, no extra tools. Most artists we talk to already have a list somewhere ... a Mailchimp export, a spreadsheet of names from the merch table, a newsletter they've been running for years. The problem was never having the...
Read moreThe industry spends sixty seconds on your press kit. Now it drafts itself. When a booker, a label A&R, a journalist, or a sync supervisor goes looking for you, you get about sixty seconds. That's the whole audition... a hundred-plus artists cross their desk every week, and your...
Read moreThis piece first appeared on Hypebot . We're re-posting it here, on the home it's about. A few months ago I was talking to an artist who had spent the better part of a year building an audience. Real work: consistent releases, touring regional markets, showing up on social every...
Read moreSocial platforms are borrowed land. You can spend years building a following on Instagram or TikTok and reach just a fraction of your audience. Your email list is different. No platform owns it. It's a direct line to your fans' inbox. Yet most artists don't have one... even...
Read moreMost independent artists have a website problem they don't talk about out loud: the site exists, but nobody visits it. Not even them. When was the last time you typed your favorite artist's domain into a browser? Probably never. You found them on Spotify, followed them on...
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